Hyundai Relies on Sonata and Elantra Sedans for US Sales Surge

By Dabbie Davis

Feb 27, 2024 02:19 AM EST

PHOTO OF WHITE CAR ON WET ROAD HYUNDAI
(Photo : PEXELS/Erik Mclean)

In response to the hurdles presented by rising interest rates, Hyundai is making strategic moves to align the Sonata and Elantra sedans with changing consumer preferences. By closely monitoring market dynamics, the carmaker aims to seize upon shifting trends and increase the production of these models. This approach is geared towards strengthening Hyundai's position in the market and addressing the growing demand for more affordable choices in the U.S. automotive market.

More Sonata and Elantra Sedans: Target US Sales

In the present world of cars "economical" means more than just pricing, as the Hyundai Elantra and Sonata sedans show. These classic Hyundai automobiles are more refined and well-built than their predecessors.

Boasting a range of standard and optional features, they stand out as compelling options within the compact and midsize sedan categories. Furthermore, their accessible pricing adds to their appeal, offering a relatively inexpensive yet refined driving experience.

CarScoops reported that  in 2023, that in 2023, Hyundai had a big jump in U.S. vehicle sales. The sales hit a total of 801,195 units. This was an 11% increase from the year before. The strong demand for their crossover models and electric vehicles really helped to fuel this growth. Specifically, the company found success with 132,149 Elantras and 45,344 Sonatas.

While specific sales targets for these models in the current year have not been disclosed, Hyundai anticipates that they will resonate with consumers in search of budget-friendly options amidst the backdrop of escalating interest rates.

For 2024, Both the Sonata and Elantra have undergone major updates. Aside from these sleek new looks, the Sonata now offers all-wheel drive. A brand-new Elantra can be purchased for as little as $22,625 or the updated Sonata for $28,500.

Hyundai Motor North America CEO Jose Muñoz said dealers anticipate selling more sedans, and he believes sedan sales will contribute significantly to the brand's profitability this year.

READ MORE: Mustang Reveals All-New Matte Color Options, Drive in Style for 2024

2024 Elantra VS 2024 Sonata

NewCars.com reveals that the Hyundai Elantra offers spacious rear head- and legroom. Thus, allowing backseat passengers to enjoy ample space for relaxation and comfort. Meanwhile, the Hyundai Sonata caters to taller drivers with its generous front head- and legroom, providing a favorable driving experience for individuals seeking enhanced legroom and headspace.

According to Car and Driver, in line with its striking exterior design, the interior of the Elantra presents a futuristic aesthetic. The driver-centric layout features a wraparound dashboard and center console, while the passenger's side adopts a minimalist design approach. Notably, a continuous LED strip runs along the width of the car, following the dashboard-spanning air vent from the steering column to the passenger's-side door panel.

The spacious passenger volume, especially in the rear seat, positions the Elantra as a strong contender against its more expansive counterparts like the Sentra and the Volkswagen Jetta.

The Elantra offers an optional 10.3-inch digital gauge display alongside a separate 10.3-inch infotainment touchscreen positioned atop the dashboard. As for the standard configuration, an 8.0-inch center display and analog gauges constitute the instrument cluster.

Notably, Hyundai's latest infotainment interface takes the spotlight, featuring standard Apple CarPlay, Android Auto, and Wi-Fi connectivity. Moreover, drivers can utilize voice recognition to seamlessly adjust climate control and heated seats by voice command.

While a six-speaker stereo is standard, the Limited and N-Line trims boast an upgraded eight-speaker Bose system. Meanwhile, Motortrend gave its two cents about 2024 Sonata. Inheriting the foundational exterior design from its predecessor, the 2024 Hyundai Sonata mirrors the aesthetic introduced on the smaller 2024 Kona SUV in the American market.

Notably, the standout feature is Hyundai's Seamless Horizon Lamp, a striking horizontal daytime running light that extends across the majority of the front end. The actual headlights are cleverly integrated into the black trim of the bumper, amplifying the sleek and low-profile appearance of the front fascia.

The infusion of horizontal design elements contributes to an impression of increased width, while the performance-oriented N Line variant further elevates the model with sharper angles and a distinctive honeycomb grille pattern.

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