Dabbie Davis   Feb 22, 2024   

Lucid, a prominent luxury car brand in the US, continues to elevate the standard for upscale electric vehicles. Recently featured on Car and Driver's esteemed 10Best list, the company aims to bolster sales with revised pricing and improved ownership benefits for its 2024 Air lineup. Notably, the entry-level RWD Pure model now starts below $70,000, aligning with the initial price target. Prospective buyers can also benefit from a $7,500 discount and a $1,000 allowance for charging accessories. Additionally, Lucid offers free planned maintenance for two years or 24,000 miles, emphasizing its dedication to customer value. Despite its performance prowess, the Air faces challenges in the luxury segment compared to competitors like Mercedes-Benz and BMW, particularly in interior quality and infotainment user-friendliness.