Friday, May 17, 2024
Nissan and Mitsubishi are pioneering electric cars for the US market, aiming to minimize development costs amidst a stagnant EV growth. This partnership promises plug-in hybrids and EVs, including a collaborative pickup truck. The alliance targets three unique vehicles for the American market, driving innovation and sustainable mobility solutions.
Introducing the 2024 Mitsubishi lineup – a showcase of innovation and collaboration with Nissan. The trio of Outlander SUVs, along with Mirage models and Eclipse Cross, exemplify Nissan's influence following the 2016 acquisition of Mitsubishi North America. The spotlight, however, shines on the Outlander PHEV, starting at $46,295, boasting a blend of efficiency and power.
Mitsubishi plans to unveil a 5- to 7-year product strategy for North America, aiming to fill gaps in its lineup and boost sales. Mark Chaffin highlights the importance of product development, with a focus on larger crossovers. Additionally, Mitsubishi introduces ClickShop 2.0, aiming to streamline the car-buying experience.
