Honda: New Strategy Takes Shape as Brand Bid for Younger Drivers

By Dabbie Davis

Dec 20, 2023 01:51 AM EST

WHITE ACURA SEDAN ON GRAY ASPHALT ROAD NEAR GREEN TREE AT DAYTIME
(Photo : PEXELS/Albert Nunez)

As the price of cars keeps going up, many potential buyers, including people in their 20s, are worried about being able to afford one. American Honda recognizes this challenge and has introduced a CPO leasing program to address it.

How It Works: CPO Leasing Program

People from a wider range of backgrounds can now afford to own a Honda thanks to this program's excellent loan terms. Everyday costs like rent and groceries are getting harder to pay for.

So, owning a car could be one at the end of both matured and young buyers' priority or even their wish list. In order to solve such problem, Honda taught of a strategy to make purchasing cars more affordable for younger drivers - the CPO leasing program. According to The Daily Courier report, this a radical move from the automaker. It opens doors for more people to have an opportunity to own a car.

American Honda now has a leasing program on certified pre-owned vehicles sold through its dealerships. The automaker provides an array of choices and a way for budget-minded people including "young and first-time buyers," to own a reliable car.

Thus, having that incomparable feeling due to owning a new car. Prospective buyers seriously contemplating the acquisition of a Honda (HMC) vehicle have the option to enter into leases for Certified Pre-Owned automobiles.

The choice of cars encompasses the current model year or select from a range of Honda Certified vehicles spanning the years 2018 to 2023. These vehicles are available for purchase at a predetermined price or can be returned to an authorized Honda dealership upon the lease's conclusion, offering a leasing experience akin to that of a "brand-new car."

Furthermore, vehicles participating in Honda's Certified Used Program undergo a meticulous 182-point examination conducted by Honda's skilled technicians and come with extended Honda-backed warranties that exceed the typical 3-year lease durations.

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CPO for Acura

As shared on CBT News, Interested buyers of Honda and Acura cars can avail of this program. It's supposedly cheaper to buy a new car. Customers can select CPO automobiles from 2018 to the present.

Honda also thinks that this way of financing gives buyers more choices for down payments. Furthermore it offers them lower monthly costs compared to the normal way of getting a similar car. The HondaTrue Used and Acura Precision Used projects, which came out in March 2022, go well with this program.

Individuals who want to buy older certified pre-owned cars, mainly those that are between six and ten years old, will now have a more realistic way to do so through these programs.

Honda is extending its Certified Pre-Owned leasing program to include its luxury Acura brand, providing customers with the opportunity to lease a range of premium vehicles such as the MDX SUV and the TLX sedan from the current model year or those spanning from 2018 to 2023.

In an official statement, Honda reported that its flagship brand achieved a substantial 16% sales growth through October 2023, positioning it as the second-largest contender in the Certified Pre-Owned car market.

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