Genesis Reshapes Luxury Driving with Dynamic "Magma" GV60 and G80

Mar 25, 2024 10:25 PM EDT

WHITE GENESIS CAR ON THE SHORE OF A BEACH UNDER GOLDEN SKY — (Photo : Pexels/Hyundai Motor Group)

In a vibrant burst of orange brilliance, Genesis, the premium division of Hyundai, has introduced an exciting new sub-brand called Magma. This innovative venture aims to challenge the fastest cars globally, marking a significant leap in performance excellence. Amidst the glamour of New York reveals, Genesis captivates enthusiasts with plans for a thrilling lineup of high-performance vehicles under the distinguished banner of "Magma" models.

Genesis Latest: Magma Concept

Drawing inspiration from the striking orange hue showcased on the GV80 Coupe Concept at last year's New York Auto Show, these cars promise a fusion of style and speed unparalleled in the industry. Notably, the electrifying essence of Magma shines through in the upcoming all-electric GV60 and the sleek G80 sedan, heralding a new era of automotive sophistication and power.

Motor1.com reported as the 2024 New York Auto Show unfolds, Genesis takes center stage with exhilarating updates. Among the highlights is the debut of a sizzling revelation: the introduction of Magma, a performance-oriented sub-brand that ignites excitement within the automotive realm.

Embracing a playful nod with a dash of pun, Genesis sets the stage on fire, metaphorically speaking, as it unveils the captivating essence of Magma. Especially drawing attention is the radiant G80 exuding an aura of promise and distinction, hinting at a future filled with thrilling advancements and remarkable achievements.

As reported in news.co.au, Luc Donckerwolke, the former Lamborghini design chief now at the helm of Hyundai and Genesis styling, expressed enthusiasm for the Genesis Magma project. He emphasized the brand's commitment to redefining the boundaries of performance and luxury, aiming to craft exclusive models that embody Genesis' vision for cutting-edge high-performance vehicles.

With a focus on meticulous attention to both technological advancements and aesthetic appeal, Genesis is set to unveil experimental concepts that push the limits of innovation. Underneath the sleek exterior of the GV60 Magma lies the advanced electrical system derived from the acclaimed Hyundai Ioniq 5 N, renowned for its engaging driving dynamics, track-ready agility, and impressive speed capabilities.

Genesis GV60

Genesis has not yet disclosed specific information regarding the drive systems of the GV60, but the brand hints at an exceptional driving experience that transcends mere speed, a domain where electric vehicles traditionally excel. Emphasizing a holistic approach to performance, early designs of the Magma series place significant emphasis on aerodynamics.

The GV60 showcases a striking body kit featuring enlarged air intakes designed to regulate the temperature of the battery pack efficiently. Additionally, notable aerodynamic elements include a prominent rear spoiler and roof fins meticulously crafted to enhance stability during high-speed maneuvers.

Complementing these features are widened wheel arches housing rally-inspired 21-inch wheels, further accentuating the GV60's sporty and dynamic aesthetic. As per Electrek, Genesis positions the GV60 as a pinnacle of luxury, accentuating the interior space with its signature minimalist design philosophy known as the "Beauty of the White Space."

The GV60 lineup offers consumers a choice among three distinct powertrains: 2WD, AWD, and AWD Performance, catering to various driving preferences and needs. Equipped with a 77.4 kWh battery, all Genesis GV60 variants deliver an impressive range spanning from 235 to 294 miles on a single charge.

Maintaining continuity with the brand's design language, the GV60 features hallmark elements such as the distinctive crest grille, sleek two-line LED headlights, and a contemporary interpretation of the iconic Clamshell hood design.

Enhancing the overall experience, Genesis introduces innovative touches like a floating architecture, cutting-edge infotainment system, and a luxurious crystal sphere to elevate the premium ambiance of the interior space.

Genesis GV80

Autoblog notes that the GV80 appears as a logical progression, given that the concept for its fastback iteration served as a primary source of inspiration for the development of these other exceptional vehicles.

As per Car and Driver, the projected starting price for the 2025 Genesis GV80 stands at $59,000. Updates have been implemented for the 2025 model year. Thus, introducing significant enhancements and fresh features.

A new addition to the lineup for the 2025 model year is the sportier GV80 Coupe, although a detailed review of this variant will be provided separately. The GV80 showcases a redesigned grille and innovative Micro Lens Array headlights inspired by the G90 sedan, albeit their distinct design may require a moment or two to discern.