After a prolonged anticipation within the automotive realm, Lexus, the luxury division of Toyota Motor Co., has tantalized enthusiasts for well over a year with whispers of a forthcoming overhaul to their stalwart GX model. Now that the puzzle has been removed, an extraordinary transformation is visible. It was long overdue for the Lexus GX, a formidable mid-size SUV to receive a new look, and the 2024 model represents a major turning point in the vehicle's development.

2024 Lexus GX Transformation

As reported by the Boston Herald's automotive expert at Grasso's Garage, the 2024 Lexus GX550 Premium+ emerges in a striking Nightfall Mica hue, a lustrous deep blue adorned with shimmering metallic flakes that accentuate its flawless facade.

Rolling confidently on sleek 20-inch alloy wheels sporting a distinctive six-twin spoke design in a striking black and bright machined finish, the wheels snugly complement the robust quarter panels of this SUV.

The eagerly awaited boxy silhouette of the vehicle has surpassed expectations, solidifying Lexus's reputation for delivering on style and substance. With a legacy of success to uphold, the 2024 rendition promises to be another standout offering from Lexus.

More on the Latest from 2024 GX Lexus

Within the discerning lens of Grasso's Garage, attention is drawn to pivotal elements of the GX550 Premium+, notably encompassing sight lines, the advanced infotainment system, versatile interior configurations, and formidable power under the hood.

Unleashing the potential is a cutting-edge 3.4L V6 Twin-Turbo engine, churning out an impressive 349 horsepower and a robust 479 lb-ft of torque, establishing the GX550 as a powerhouse capable of towing up to 8,000 pounds with ease.

Boasting four-wheel drive capabilities, this SUV exudes confidence across diverse terrains. Stepping inside unveils a familiar yet refined ambiance characteristic of Lexus models, complete with a generous infotainment display and an intuitively designed center console.

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The allure of sumptuous, massaging seats paired with opulent Lexus-style touches elevates the interior to a realm of luxury, affirming the accolades surrounding this exceptional vehicle. Offering flexibility, the GX550 presents the choice between second-row captain's chairs or a standard bench configuration, while accommodating third-row seating as standard.

With a diverse lineup of six distinct model options ranging from Premium to Overtrail+, the 2024 GX opens doors to personalized luxury experiences, with pricing starting at a competitive $64,250.

As highlighted in a recent Car and Driver assessment, the fresh iteration of the GX550 marks a significant departure from its outdated predecessor, with its rugged aesthetic serving as the sole link to its heritage. Embracing a bold and boxy design reminiscent of the Land Cruiser lineage, the 2024 GX550 exudes a timeless appeal that hints at enduring style-a crucial attribute considering the model's historically protracted lifecycles.

Sharing the robust body-on-frame platform with esteemed siblings like the Toyota Sequoia and Tundra, this latest offering introduces a dynamic twin-turbo V-6 powertrain, available with or without hybrid enhancements, a notable shift from the V-8 engine found in its predecessor.

Positioned within the Lexus SUV range, the GX550 occupies a niche between the opulent LX flagship off-roader and the TX SUV, offering a balance of size and focus on interior space and on-road refinement that distinguishes it within the lineup.

"Live Up to It" Campaign

As per PR Newswire, Cynthia Tenhouse, the vice president of Lexus marketing, conveyed that for over two decades, the GX has illustrated that the balance between sophisticated luxury and undeniable capability is achievable. The mantra of 'Live Up to It' serves as an inspiration for GX drivers to stand firm against compromise, wholeheartedly embrace their passions, and venture into realms of the extraordinary.

The launch of the campaign introduces six fresh broadcast commercials featuring a variety of creative approaches that are broad in scope, diverse, and precisely tailored to showcase distinct interpretations of the "Live Up to It" concept.

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