As the vibrant Tuscadero Pink made its debut on the Wrangler in 2021, its overwhelming popularity led Jeep to extend production into the following year. After a short absence from Mopar's color palette, the legendary red is again triumphantly returning for the updated 2024 Wrangler series. Available on the 2024 Jeep Wrangler Sahara and Rubicon models, this limited-edition color option represents a nostalgic comeback for lovers of the pink hue that previously won hearts as one of Jeep's most sought-after colors.

Uniquely Pink: 2024 Tuscadero

Autoblog reports that the striking Tuscadero Pink now graces the color lineup of the 2024 Wrangler, joining a selection that includes Gobi, Gecko, Chief, and Nacho. Originally described by Jeep as a "deep and intense chromatic magenta," Tuscadero adds a vibrant touch to the spectrum alongside Anvil, Earl, and Firecracker Red.

Enthusiasts can customize their 2024 Wrangler with Tuscadero for $895 across various trims like Sport, Sahara, and Rubicon. While currently limited to black or body-color hardtops, a Sky One-Touch power top in Tuscadero is slated for release by summer, offering an extra dash of style and versatility to Jeep's iconic model.

CarBuzz highlights the exclusivity of vibrant color options like Tuscadero Pink, Hydro Blue, and Firecracker Red within the Wrangler lineup, standing out amidst the more common hues of grey, black, white, and silver. The return of Tuscadero Pink by Stellantis for the 2024 Wrangler marks a nostalgic revival of this beloved paint shade.

Originally a hit with over 30,000 orders in 2021, the rich magenta hue now adorns select Sahara and Rubicon models. Customers can personalize their 2024 Wrangler with Tuscadero Pink, opting for a black hard top, color-matched hardtop, black soft-top, or the innovative powered Sky One-Touch roof, adding a touch of individuality and flair to their Jeep experience.

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2024 Wrangler Color Options

The 2024 Wrangler presents a diverse range of paint choices for enthusiasts looking to personalize their off-roader. While shades of grey dominate the selection with options like Anvil, Earl, Granite Crystal, and Silver Zynith.

Those seeking a pop of color have limited but bold choices. Firecracker Red, Hydro Blue, and the returning favorite, Tuscadero Pink, stand out as the only vibrant alternatives in the lineup. Jeep's history of introducing unique pigments hints at potential new color offerings throughout the year, promising more opportunities for customization and individuality for Wrangler owners.

The UBJ report claims that the 2024 Wrangler gets major upgrades in preparation for upcoming developments, such as a cutting-edge infotainment system, side airbags that are required for increased safety, and improved off-road characteristics.

In contrast, the 2018 JL-generation Wrangler, which paved the way for the upcoming J70 Wrangler model, will continue to be produced through 2028. The future J70 iteration is projected to debut with exclusive plug-in hybrid and all-electric versions, aligning with Jeep's commitment to technological progress and sustainable mobility solutions.

Tuscadero Pink is a particularly meaningful color choice since it is based on popular pop culture icon from the 1970s. This eye-catching color gives the Jeep Wrangler a unique look that gives the car a dash of flair and originality.

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