Unveiling the All-New Ford Bronco Raptor's $96,925 Black Appearance Package During Eclipse

By Dabbie Davis

Apr 10, 2024 11:42 PM EDT

BLUE CAR VEHICLE VINTAGE FORD BRONCO
(Photo : PEXELS/Jaymantri )

The newest Bronco model from Ford, the Bronco Raptor "Black Appearance Package," has been revealed. It will go on sale in time for the anticipated total solar eclipse over the United States. Ford threw a special event at the Bronco Off-Roadeo Texas to commemorate the celestial event, which featured the introduction of the 2024 Bronco Raptor Black Appearance Package.

2024 Bronco Raptor " Black Appearance Package"

According to Hype Beast, Ford's most recent Bronco model, the Bronco Raptor "Black Appearance Package," offers a unique blend of excellent off-road capability and a menacing appearance. A select group of 150 Bronco enthusiasts witnessed the reveal, which took place during a unique event during the Texas Bronco Off-Roadeo.

The timing of the unveiling, coinciding with the April 8 solar eclipse, accentuated the package's dark theme, highlighted by a range of Shadow and Matte black exterior accents. This style statement ensures visibility even in the harshest conditions, promising an unforgettable off-road experience.

According to The News Wheel, Bronco Brand Manager Jason Hyde stated that customers buy Bronco Raptor for two reasons: its high-performance off-road capability, and its distinctive appearance." Hyde further explained, "The Black Appearance gives them a look that stands out on any trail and under any sky - even a total solar eclipse."

This insight from Hyde underscores the vehicle's appeal, highlighting both its formidable off-road capabilities and its visually striking design, making it a standout choice for adventure enthusiasts. The new Black Appearance Package elevates the already formidable Bronco Raptor, adorning it with distinctive body-side and hood decals alongside Shadow Black and Matte Black accents.

READ MORE: The Legendary LM002 Wagon Seeks $54,000 Tires

Included in the package are features such as a painted Shadow Black hard top complemented by matching mirror caps and fender flares, as well as a Matte Black steel bumper and skid plate. Ford's decision to incorporate the painted skid plate into the package reflects customer feedback, with current Bronco Raptor owners often customizing their vehicles in a similar manner.

Launching in April

According to Motor1.com, the addition of the Black Appearance Package to the Bronco Raptor comes with a notable price increase. With a base price of $91,930 (including destination), the least-expensive blackout model now reaches nearly a six-figure purchase at $95,925.

This comes amidst a challenging sales period for Bronco, with a reported 25 percent decrease in sales, and the entry-level Bronco Big Bend still commanding a price tag of $40,000. However, as of now, the Black Appearance Package is exclusively available for the Bronco Raptor model, offering customers seeking a unique aesthetic an option within the lineup.

Presently, the Black Appearance Package is exclusively available for the Bronco Raptor, offering enthusiasts a distinct option in customization.

Crafted to amplify the commanding aura of the Bronco Raptor, the package boasts a Shadow Black painted roof, mirror caps, roll bar, and fender flares, meticulously curated to deliver a visually arresting contrast against the vehicle's vibrant color palette.

In response to insights garnered from existing Bronco Raptor owners, the package also features Matte Black steel components such as the bumper, skid plate, and tow hooks, further underscoring its rugged appeal and functional design ethos.

RELATED ARTICLE: Ford Takes Spotlight: Probe Begins on Mustang Mach - E Driver Assistance After Fatal Crash

Real Time Analytics