Fisker’s Enhances Process Through New Distribution Strategy

Nov 21, 2023 01:43 AM EST

Fisker Inc. (NYSE: FSR) boldly changed its distribution method on Thursday, Nov. 16, 2023, and delivered 107 vehicles in a single day, demonstrating great ingenuity and perseverance. With revenues exceeding.5 million in a single day, this accomplishment signifies a significant breakthrough for the business.

Game Changer for Fisker's

Fisker's new distribution strategy has propelled them to this unprecedented level of success, enabling them to rapidly expand their global sales and delivery operations, with the goal of consistently delivering 100 plus cars per day. The Fisker Ocean SUV, at the forefront of their sustainable electric vehicle lineup, is poised to make a significant impact in the automotive industry, solidifying Fisker's position as a leader in the EV market.

According to Businesswire, Fisker's recent achievement of delivering 107 vehicles in a single day on November 16, 2023, is a testament to the success of their new distribution strategy. The Chairman and CEO, Henrik Fisker, emphasized his trust in the strategy and stated that they anticipate a quicker delivery speed, with additional updates to follow during the remainder of the year. Achieving this target, which generated income of over $7.5 million, is a significant advancement for the company, which aims to consistently supply 100 cars or more every day.

Fisker's dedication to optimizing their distribution capabilities is evident through the establishment of their own global delivery locations, supported by a growing workforce. Additionally, the company has formed partnerships with multiple transportation logistics providers to expedite the movement of Fisker Ocean SUVs to delivery points, ensuring quicker customer deliveries.

One key aspect of Fisker's new distribution plan is the introduction of Fisker Direct, allowing customers residing within 60 miles of a Fisker fulfillment center to receive direct deliveries by Fisker employees. This approach eliminates the need for vehicle transport, enhancing overall process efficiency. As a result, many customers now experience delivery within just four to seven days after completing their purchase, and in some cases, even on the same day if they opt for vehicle pickup.

The Fisker Ocean SUV lineup, including the $61,499 Fisker Ocean Extreme and the $38,999 Fisker Ocean Sport trim level in the US, offers remarkable performance and range. The Ocean Extreme boasts a 113 kWh battery pack (106 kWh usable) and an impressive EPA range of 360 miles, making it the leader in its class for electric SUVs. In Europe, the Ocean Extreme sets a new standard with a WLTP range of 707km/440 UK miles, solidifying its position as the longest-range electric SUV available in the European market. Fisker's innovative distribution strategy, combined with these compelling electric vehicles, positions the company as a significant player in the ever-evolving EV industry.

Making It Happen: The New Strategy

According to Reuters, Fisker is revolutionizing its distribution strategy by partnering with multiple logistics firms to expedite the delivery of Ocean SUVs to customers. This strategic move aims to minimize delays and enhance customer satisfaction. Furthermore, Fisker has introduced a unique feature where employees can personally drive customers' vehicles to their doorstep, provided they reside within 60 miles of a Fisker fulfillment location, eliminating the traditional need for vehicle transport.

CEO Henrik Fisker is optimistic about the strategy's potential for success, expressing the company's commitment to delivering updates throughout the remainder of 2023.

Surprisingly, a lot of buyers now get their cars quickly-usually within four to seven days of finishing their purchase. Same-day delivery alternatives are available for customers who would rather pick up their vehicles in person. Fisker's goal of continuously delivering 100 or more cars per day is in line with this creative strategy, which will further solidify Fisker's leadership position in the electric vehicle sector.