A recent survey shows that respondents are not very interested in Tesla's Cybertruck. A short time after Tesla's first Cybertruck delivery event, where specific information about the electric truck was shown off, the survey was sent out. Initial responses might make it seem like people are losing interest in the Cybertruck, but a closer look at the results shows a more complex picture.

What the Survey Says

AOL. shared a report from Yahoo Finance. According to reports, the Canaccord Genuity team asked survey participants a very important question: Would they think about buying the Tesla Cybertruck after the price and specs were made public? 67% of those who answered said "no," while only 33% said "yes."

The total sample size of the survey has not been released, but it is important to note that the people who took it were very different from the 2 million Cybertruck reservation holders who have already put down a $250 deposit for the electric pickup.

Tesla's latest price information for the Cybertruck sheds light on the different configurations. For example, the all-wheel-drive version starts at $79,990 and has a range of 340 miles and 600 horsepower, among other specs.

The flagship Cyberbeast version, starting at $99,990, features a tri-motor setup capable of delivering a staggering 845 horsepower and a 320-mile range. Tesla has projected that both of these Cybertruck versions will become available starting in 2024.

The survey results may initially suggest that there is limited interest in the Tesla Cybertruck among potential buyers. But as electric vehicles continue to become more popular, it is important to look at the bigger picture and how the market is changing.

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Probable Reasons: Loss of Interest

InsideEVs has its own report about the survey. Despite the prevalence of negative responses outweighing positive ones, Canaccord maintains that the survey results may be more favorable than initially anticipated. In an interview with Yahoo Finance, Canaccord analyst George Gianarikas stated, "We had an incredibly robust response to our survey. It was interesting to hear that two-thirds didn't want it, and, frankly, that was a lot better than we expected."

Apart from the controversial design of the Cybertruck, the survey respondents were also influenced by the higher-than-expected pricing. Tesla had initially announced a starting price of $39,900 for the base single-motor version when the Cybertruck was first unveiled in 2019. However, over the course of four years, that price has surged by 50% to reach $60,990 for the same version.

Gianarikas acknowledged that the Cybertruck's pricing is relatively high, with the currently available version priced at $100,000. Nevertheless, he emphasized that the technology integrated into the vehicle is a significant point of attraction. He drew parallels to the initial release of the iPhone, stating, "The technology is going to get people excited because Tesla's pickup is different. The same way the iPhone was different when it first came out, it's got incredible stuff underneath the hood so to speak."

The extensive technological features, including an 800-volt traction battery, a 48-volt electrical system enabling steer-by-wire for all four wheels, electronically adaptive air suspension, bi-directional charging capability, and a robust stainless-steel exoskeleton, have the potential to enhance Tesla's overall brand positioning in the market, as per Gianarikas.

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