Mazda Explains Slow Movement into Electric Vehicle Production

Dec 13, 2023 02:54 AM EST

RED CAR DRIVING ON ASPHALT ROAD — (Photo : PEXELS/Deane Bayas)

Mazda, traditionally known for its combustion engine vehicles, has undergone a significant transformation in its perspective towards electric vehicles (EVs). CEO Masahiro Moto has announced that the company wants to get into the world of electric vehicles (EVs). By 2030.

Mazda's Cautious Move

The company wants to have "7 or 8" all-electric models in its range, which is a big change in strategy. Mazda's CEO Masahiro Moto's view on electric vehicles (EVs) has changed over time. At first, he was skeptical, especially about whether the market was ready for a lot of people to buy battery-electric cars.

Mazda's method, on the other hand, has slowly changed to embrace this electric revolution. Rather than positioning themselves as pioneers in the field.

Auto123.com has the latest updates about this news.Mazda now identifies as an "intentional follower" in the electric mobility race, according to Moto. He makes it clear that he thinks demand for EVs is growing more slowly because people are still looking at other choices besides electric cars.

To align with changing market dynamics and regulatory requirements, Mazda has set a target of achieving a significant portion of its sales as EVs by 2030, aiming for a range between 25% to 40%. For example, in the United States, where emission rules are tighter, this goal might not fully meet the strict requirements set by some markets.

Moreover, TheStreet cited Automotive News Today's report. As shared in the website, CEO Masahiro Moro says there will be problems, pointing out that demand for electric vehicles isn't certain and that the market isn't going electric very quickly right now. Mazda plans to slowly increase the number of electric cars it makes, but they know the road ahead might be "bumpy."

There are problems, but Moro is still determined to reach his goal of having EVs make up a big part of Mazda's global car sales, as long as their new EV lineup starts well.

Mazda's move into making electric cars shows that the company is taking a deliberate and careful approach, as they know that the auto business is changing quickly. Even though they are moving slowly toward electric vehicles, their long-term plans and determination to meeting future needs for environmentally friendly transportation show that they are serious about adopting EVs.

Mazda's Focus: Hybrids

Toyota's strategic vision still puts a lot of weight on hybrids, which are seen as a way to get to the end goal of fully electric vehicles. According to Moro, Mazda, too, is directing its immediate attention towards hybrid technology.

Mazda intends to expand its hybrid portfolio, currently consisting of the CX-90 plugin-hybrid, by introducing the CX-70 and CX-50 models into the U.S. market in the coming year. The forthcoming CX-70 is set to provide yet another plug-in hybrid alternative, catering to environmentally conscious consumers.

In contrast, the CX-50, in collaboration with Toyota, will embrace the conventional hybrid configuration. Moro acknowledges that the demand for electric vehicles (EVs) has been notably sluggish compared to industry expectations. Still, he makes it clear that consumers are still very interested in the hybrid market.

Lastly, as part of its comprehensive plan, the company set the lofty goal of becoming carbon neutral by 2050.