Audi is being more careful with the production of its Electric Vehicles (EVs). The new CEO of the company, Gernot Dollner, has talked a lot about how important it is to keep the different types of propulsion very balanced. This change in strategy is in response to how customer demand is changing.

Audi's Change of Plans

While Audi remains committed to advancing electric mobility, it's evident that they are not rushing to maximize their EV production in the near future. In order to keep their dealers happy, the brand has decided to keep pushing both gas-powered and plug-in hybrid cars along with their electric counterparts.

It appears that Audi did the right thing by slowing down the release of its first big electric models so as not to overwork factories and sellers at a time when sales of electric vehicles are growing more slowly.

According to CarScoops report, over the past few years, Audi has unveiled its intention to introduce 20 fresh models by 2026, with an impressive half of them falling under the category of Electric Vehicles (EVs). Nevertheless, Audi remains adaptable in the sequence of launching these vehicles.

Dollner, the CEO, holds the view that prioritizing the release of Internal Combustion Engine (ICE) and Plug-in Hybrid Electric Vehicle (PHEV) models in the near future will prove advantageous for both the car company and the customers in the short term.

Dollner explained to Bloomberg that the organization initially assessed the order and frequency of launches it could effectively manage. In the end, it was decided to spread out the launches in a planned way so that neither the team nor the store network would be under too much strain.

Audi is currently holding off on the introduction of the PPE platform, an innovative chassis designed for electric vehicles. This delay is primarily attributed to the software challenges faced by the Volkswagen Group. The Q6 e-tron, originally intended to mark the beginning of a significant electric vehicle initiative for Audi, Porsche, and Bentley, has faced multiple postponements due to these software-related issues.

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Automotive News shared Bloomberg's report, Audi, a vital contributor to the profitability of the Volkswagen Group, intends to release a total of 20 models by the year 2026, with a significant 50% of them being fully electric.

Audi's product line is getting stale, especially since rivals like Mercedes-Benz Group and BMW are getting ready to release their next generation of electric vehicles in the middle of this decade.

The new PPE platform, which will also be used for other VW Group cars like the electric Porsche Macan, is what Audi is going to use for its first electric vehicle (EV).

In the coming year, Audi has plans for an additional battery-electric model alongside two combustion engine cars, with a third combustion-engine model in the pipeline for 2025.

Company's Strategy

Dollner, recently appointed under the leadership of Volkswagen Group's new CEO, Oliver Blume, assumed the responsibility of overseeing Audi's transformation. Given the current difficulties in the electric vehicle (EV) market, he sees a moderated EV rollout as a successful plan for the business.

Dollner conveyed that through the combination of Audi's of new EVs, a next-generation of plug-in hybrids, and internal combustion engine models, Audi is solidifying a resilient and flexible stance for the transition period.

According to reports, big automakers are still having trouble making a competitive line of EVs that offer good returns. At the same time, consumers are still hesitant to buy EVs because of their high prices and uneven charging infrastructure.

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