CES 2024: BMW Shifts Towards Interactive Car Assistance Using Amazon’s Alexa LLM

Jan 10, 2024 08:50 PM EST

PERSON DRIVING BMW CAR — (Photo : PEXELS/ Ingo Joseph)

At CES 2024, BMW proudly unveils its continued strides in interactive voice assistance, showcasing the latest collaboration born from the BMW and Amazon's partnership. BMW's in-car assistant just got a major upgrade-they've added Amazon's Alexa LLM.

Interactive Car Assistance with Amazon's Alexa

Talking about pushing the boundaries and being innovative. This step we've taken together goes way beyond the usual voice tools. The goal with Amazon is to make Alexa LLM super useful in cars, packed with loads of helpful stuff. Amazon and Mercedes partnership is a huge step for both companies, making driving support way better.

Bringing Alexa LLM into BMW cars is mixing top-notch tech with what drivers really need. This interactive car assistance effortless access to a wealth of car-related knowledge and help. Thus, simplifying their driving experience like never before.

Reports highlighted the product of BMW and Amazon's partnership. Their collective vision births a unified Alexa chatbot, envisioned to encapsulate the entire spectrum of the car's manual within its database, delivering tailor-made guidance upon vocal command.

The demo at CES 2024 really shows off what this integration can do. It lets one change drive modes by just using your voice. For example, this BMW's interactive car assistance demonstrates how a driver can smoothly switch between modes. Additionally, it shows getting suggestions and setting up energy-saving options, especially when their electric car is near a charging station.

This new interactive voice assistance is a big step in changing the driving experience. As it makes communication super easy and gives personalized tips along the way. The companies collaboration follows Amazon and BMW's September 2022 partnership to develop a unique BMW in-vehicle voice assistant with Alexa LLM.

Alexa LLM can tackle any query typically found in the manual, saving drivers the trouble of flipping through pages. Moreover, they can inquire about their car's different drive modes and have Alexa handle the switch seamlessly.

BMW's Blueprint: AI in Cars

As reported in Geekwire, the earlier declaration from the companies highlighted that the upcoming iteration of BMW's Intelligent Personal Assistant will utilize Amazon's Alexa Custom Assistant technology. In their recent announcement, BMW disclosed that the integration of Alexa technology will commence this year in vehicles equipped with BMW Operating System 9.

Amazon's unveiling in September outlined their work on an advanced Alexa large language model, aiming to remain competitive within the realm of generative AI, in line with advancements like OpenAI's ChatGPT and other contemporaries.

BMW underscored their cautious approach to the development of AI for vehicles in an official statement. Amazon's unveiling in September outlined their work on an advanced Alexa large language model, aiming to remain competitive within the realm of generative AI, in line with advancements like OpenAI's ChatGPT and other contemporaries.

BMW underscored their cautious approach to the development of AI for vehicles in an official statement. The utilization of artificial intelligence in speech processing has long been a cornerstone of the BMW Intelligent Personal Assistant. BMW and its partners continue to innovate for customers, as seen by this demonstration.

Adding sophisticated processing capabilities for human-like interactions to the Intelligent Personal Assistant is a major improvement. These capabilities, facilitated by LLMs (Large Language Models), empower AI models to comprehend human language intricately and craft appropriate responses.

BMW carefully tests and refines LLM capabilities with partners to ensure a secure and dependable client experience. On the other hand, Amazon wants to increase its AI presence, competing with Google and Microsoft, which work with automakers to implant their technologies in automobiles.