Audi Achieves a 17% sales boost, reaching 1.9 million vehicles

Jan 12, 2024 04:05 AM EST

CAR HEADLIGHT VEHICLE AUTO — (Photo : PIXABAY/ Mikes-Photography)

Audi achieved a 17% sales boosts in the past year, selling 1.9 million vehicles, driven by robust growth in Europe, the United States, and China, according to sales head Hildegard Wortmann. Only 9% of total sales comprised all-electric vehicles, with Audi set to introduce its fourth electric model in March.

Way to End 2023, Audi Sales Boost

Audi's Gernot Döllner acknowledges a significant sales boost, with 1.9 million vehicles sold, providing a solid foundation for a challenging year amid heightened competition and global economic uncertainty. Audi's strategic focus centers on electric mobility and the profitability of its cars. The upcoming launch of the Q6 E-Tron SUV, based on the new Premium Platform Electric (PPE) developed with Porsche, represents a pivotal step.

In 2023, Audi recorded the delivery of 178,000 fully electric cars, marking a 51% increase from the previous year. Audi aims to expand its lineup of electric vehicles, combustion engines, and plug-in hybrids with new models in 2024 and 2025, strengthening its position in the market. Notably, European sales rose by 20% to 748,000, and Chinese sales increased by 13% to 729,000 cars.

Yahoo News shared details about this development. Audi's Gernot Döllner acknowledges a significant sales boost, with 1.9 million vehicles sold, providing a solid foundation for a challenging year amid heightened competition and global economic uncertainty. Electric mobility and car profitability are Audi's major priorities.

The Q6 E-Tron SUV, based on Porsche's Premium Platform Electric (PPE), will be a turning point. In 2023, Audi recorded the delivery of 178,000 fully electric cars, marking a 51% increase from the previous year. Notably, European sales rose by 20% to 748,000, and Chinese sales increased by 13% to 729,000 cars.

Furthermore, Audi achieved its strongest sales year in the United States, with a remarkable 22% growth totaling 229,000 cars. The company's financial results for the previous year will be disclosed on March 19. Audi's objectives included sales of 1.8 million to 1.9 million cars, a turnover increase to €69-72 billion (-79 billion), and a 9% return on sales.

U.S. Remarkable Sales Despite Challenges

According to Forbes, Audi of America reported record-breaking sales for 2023, marking a significant 22% increase over the previous year. This achievement was primarily propelled by the strong performance of their battery electric vehicles (BEVs).

Out of the 228,550 vehicles delivered in the U.S. during 2023, approximately 25,000 were BEVs, setting a new record and representing a substantial 55% increase from 2022, when 16,177 BEVs were sold.

Audi's BEV success comes as the auto industry battles with electric car advances. U.S. EV sales hit 1 million in 2023, but growth is slowing. This trend has forced GM to reassess EV model debuts and production timelines.

Although Audi had previously declared its intention to discontinue the introduction of internal combustion engine (ICE) vehicles by 2026 and halt their production entirely by 2033, Weissland has outlined a strategy that seems to introduce some ambiguity into this plan. Daniel Weissland is the President of Audi of America.

During an interview, he stated that they observe a substantial demand for EV sales, but in the end, it will be the customer who determines the pace of the transition towards electric vehicles.