The recently revamped Prius claims the 2024 Car of the Year title from MotorTrend, described as breaking norms with its exceptional aesthetics, superior driving experience, heightened power, and unprecedented efficiency. Meanwhile, in the assessment of "Best Plug-In Hybrid Cars" by Edmunds, the 2024 Prius Prime earns a commendable 8.1 rating.

Toyota Prius Prime Unveiled, Promises Top Hybrid Technology

Forbes revealed that this year Toyota aims to capitalize on the overall slowdown in the production of fully electric vehicles (EVs) across the industry by seeking a greater market share for plug-in hybrid electric vehicles (PHEVs).

Forbes also shared Sam Fiorani's ( an analyst at AutoForecast Solutions LLC, )statement. According to him the allure of PHEVs for buyers lies in their comparative affordability.

The 2024 Toyota Prius Prime, for instance, starts at approximately $34,000 and extends up to around $40,000. In comparison, the 2024 Tesla Model 3 has a starting price of about $39,000 in the U.S., reaching up to approximately $47,000.

A Plug-in Hybrid Electric Vehicle (PHEV) such as the Prius Prime proves to be a practical choice as it enables electric driving for short distances and seamlessly transitions to a gas-powered engine for longer journeys. The enhanced energy density of the 2024 Prius Prime's batteries allows for an electric range of up to 44 miles. When coupled with the gas engine, the vehicle achieves a total range exceeding 550 miles.

As per Car and Driver, Toyota surprised everyone when they unveiled the Prius Prime plug-in hybrid and the standard Prius at the beginning of the 2023 model year. The entirely new design of the Prius turned it from one of the most awkward-looking cars on the market into a certified attention-grabber.

Beyond just a cosmetic overhaul, the Prius Prime plug-in hybrid (PHEV) received a significantly enhanced powertrain. In 2024, both the Prius Prime and the regular model have earned a spot on Car and Driver's 10Best Cars list.

READ MORE: Tesla Thrives with $1.8 Billion from Selling Regulatory Credits | Motor Times

About Toyota Prius

As per JD Power, the introduction of the Toyota Prius in the United States over twenty years ago marked the inception of the hybrid segment. Until today, it remains one of the most recognizable models in America. However, the Prius has often been associated with mainstream criticism. Its its modest performance and unconventional design are some reasons.

In 2023, the dynamics of the Prius shifted with its fifth-generation redesign, which rendered the car lower, wider, and more potent, packaged in an aesthetically pleasing design. This overhaul also brought about a contemporary and upscale interior bring improved finishes and updated technology. Furthermore, it stands as the most fuel-efficient Prius ever produced by Toyota, with certain versions achieving up to 57 mpg in combined driving.

The 2024 Prius from Toyota remains unchanged, continuing in both standard Prius hybrid and Prius Prime plug-in hybrid setups, featuring a 4-door hatchback design. This evaluation specifically addresses the standard Prius hybrid.

The trim options for 2024 remain consistent, comprising LE, XLE, and Limited, each offering an optional all-wheel-drive (AWD) system. The price range starts at $27,950 for the base LE trim and goes up to slightly over $36,000 for the Limited AWD, excluding the $1,095 destination charge.

RELATED ARTICLE: 2024 Toyota GR86: Latest Review, Specs and Price Range | Motor Times

Copyright @ MOTORTIMES, All rights reserved. Do not reproduce without permission.