Lucid, one of the most recognized new luxury car in America has secured a place on Car and Driver's prestigious 10Best list for 2024 as it keeps raising the bar for upscale electric vehicles. The company recently formulated a strategy to gain momentum in the market when it comes to sales. Thus, providing new offerings to prospective buyers eyeing for a Lucid 2024 Air.

Lucid's Discount: Slashes 2024 Air prices

Lucid's expanded ownership experience directly tackles the most common barriers to purchasing or leasing electric vehicles: price and ease of ownership. As per Electrek, in a recent press release, Lucid Motors unveiled the revised pricing for its 2024 Air lineup, showcasing significant reductions across the range. Notably, the entry-level RWD Pure model now boasts a starting MSRP below $70,000, aligning with the automaker's initial price target prior to production.

Furthermore, substantial discounts of $7,500 are available to prospective buyers. While the tri-motor Sapphire variant maintains its original pricing, this premium model represents the pinnacle of Lucid's offerings, delivering unparalleled performance as one of the fastest mass-produced passenger EVs globally.

As part of its commitment to enhancing the ownership experience, Lucid announced a $1,000 allowance for new Air customers to apply towards the purchase of charging accessories, including the advanced Lucid Connected Home Charging Station. With the charger priced at $1,200, owners can now acquire this cutting-edge technology for just $200 after utilizing the credit.

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Lucid is providing free planned maintenance for a period of two years or 24,000 miles with every Lucid Air purchase as a last effort to improve the ownership experience. This extra perk is a reflection of the business's dedication to giving its clients outstanding value and assistance. CEO and CTO Peter Rawlinson highlighted these lower costs and other benefits for prospective buyers, emphasizing Lucid's commitment to provide a first-rate ownership experience in addition to its innovative electric cars.

About Lucid 2024 Air

According to Edmunds, there are no expected major changes for this year to Lucid Air. Its base price is estimated around $90,000. Like its Tesla counterpart, the Air impresses with its remarkable performance metrics. With its driving range and exceptional acceleration, it stands out as one of the premier electric vehicles in the market.

The upcoming tri-motor Sapphire variant is anticipated to deliver an astonishing 1,200 horsepower and achieve a 0-60 mph sprint in under 2 seconds, solidifying its position as a high-performance marvel. Simultaneously, Lucid remains committed to broadening accessibility by offering more budget-friendly iterations, ensuring a wider audience can experience its capabilities.

As the Air lineup continues to expand with additional models, no significant alterations to the core vehicle are expected for the 2024 model year. In the luxury EV car segment, the Lucid Air is a formidable rival, yet it falls short. It is not as opulent as competitors like Mercedes-Benz and BMW, despite being a formidable performance opponent to Tesla.

The Air's interior still lacks the high-end parts and immaculate polish of its competitors, despite improvements. Furthermore, even with its advancements, its infotainment system still lacks the user-friendliness of comparable high-end electric vehicles.

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