Next-Gen Jaguar EV Takes Center Stage as Ultimate Grand Tourer at $125,000

May 13, 2024 10:45 PM EDT

(Photo : PEXELS/Sebastian Pichard)

One of three new EVs that Jaguar plans to unveil soon is the elegant grand tourer from its planned electric vehicle lineup. This $125,000 luxury grand tourer is being marketed as Jaguar's first electric car built on a new platform. Jaguar targets high-end rivals such as Bentley and Porsche.

Jaguar Taking New Path with Latest EV

Three years ago Jaguar Land Rover launched its plan to convert Jaguar into an ultra-luxury automotive brand that only sells electrified vehicles. As to a report cited by Road & Track, Jaguar Land Rover CEO Adrian Mardell hinted at the potential inclusion of a grand touring sedan in the company's upcoming electric car lineup.

Although specifics are limited, the CEO mentioned that this forthcoming model is tailored for the U.S. market and will boast a price exceeding $125,000. Utilizing Jaguar's Electrified Architecture, the brand, now separate from Land Rover, plans to expand its electric vehicle offerings to include three distinct models.

According to Chief Creative Officer Gerry McGovern, early indications suggest impressive features like a potential range of 434 miles and a robust power output of up to 575 hp. During a press interaction on May 10, Mardell elaborated on how this electric sedan plays a pivotal role in Jaguar's brand revitalization, especially within the crucial U.S. market.

Historically, Jaguar has targeted affluent American consumers successfully, and this opulent, all-electric, long-range sedan is poised to continue that legacy. CarBuzz offered additional insights on this recent advancement. With the E-Pace and other models, Jaguar has been concentrating on mid-tier luxury categories; the goal of this vehicle is to raise the brand's positioning in the market.

Jaguar hopes to reshape its brand image by competing with premium names like Bentley and Porsche with this new model. Jaguar has promised to debut this car at a major American event; the LA Auto Show or the Pebble Beach Concours are two possible locations.

More Details for Jaguar EV

Moreover, Jaguar has declared that the upcoming model will stand out distinctly from its rivals. Mardell expressed confidence that customers will be eager to see the product and he has no doubt about it.The automaker has indicated that its sole influence will be past Jaguar models such as the E-Type, emphasizing exceptional performance enabled by the innovative Jaguar Electrified Architecture (JEA) platform.

CarScoops reiterated insights on this Jaguar development. The forthcoming electric Jaguar model will embody the characteristics of a sophisticated grand tourer and will be among the trio of new EVs slated for release by the manufacturer in the near future. All three models will share a common foundation: the Jaguar Electric Architecture (JEA).

These new additions not only signify the brand's shift towards becoming a fully electric automaker but also mark its evolution from a premium car manufacturer vying with Mercedes and BMW to a luxury marque aiming to challenge the elite status of Bentley and Porsche, as per their strategic direction.

Moreover, Mardell explained that when Jaguar previously directed its efforts towards affluent purchasers, specifically during the 1990s, it achieved favorable results in the U.S. market.