Thursday, November 21, 2024
Volkswagen's Super Bowl Ad, titled "An American Love Story," premiereD, celebrating the automaker's 75th anniversary. The two-minute video explores the history of the Beetle from its 1949 arrival, emphasizing its impact on American culture. The ad promises a nostalgic experience and marks Volkswagen's return to Super Bowl advertising.
The 2023MY and 2024MY Volkswagen ID.4 models now qualify for the full $7,500 federal EV tax credit in the United States. Volkswagen is the first foreign automaker to meet stringent battery supply regulations, thanks to SK On batteries in most 2023 models.
Volkswagen ushers in the new year with the ID. Buzz, a vintage-inspired electric vehicle paying homage to the legendary VW Bus. While already available in Europe, it's slated for a 2024 U.S. debut. Offering six or seven seats across three rows, its design caters specifically to the North American market with a longer wheelbase. European models have a shorter wheelbase and seat up to five passengers.
Following Volkswagen's tweet about the electric Scout's production commencement in 2026, a New Year video hints at its revival. The German automaker reintroduces Scout as an electric SUV (RUV - Ragged Utility Vehicle) and pickup. Partnering with Magna Steyr, Scout's CEO emphasizes their team's leadership in driving this electrifying initiative.
Volkswagen entered a new venture with its Chinese partner JAC Group. The duo works on their latest porject to add on the EV market. VW and JAC present the first ever sodium -ion battery powered electric vehicle.
In a significant industry development, Volkswagen Group, including Audi, Porsche, and Scout Motors, commits to adopting Tesla's EV charging standard, with plans to facilitate access to Tesla's Supercharger network for its electric car owners. Anticipating a solution by 2025, this move will see new VW EVs equipped with Tesla charging ports, offering customers access to 15,000 Supercharger stations across North America.
Major automotive players, including General Motors, Toyota, and Volkswagen, unite against the NHTSA's push for a massive recall of 52 million airbag inflators, a move projected to cost billions. This stance was emphasized during a recent hearing, as NHTSA officials argue for a recall due to potential ruptures.
Volkswagen heeds customer dissatisfaction as it reintroduces physical buttons in its new car models. The move, prompted by user feedback, marks a shift away from touchscreen controls and haptic-based steering wheel buttons. The ID.2all concept is the first step in this reversal, acknowledging the importance of tactile controls in the driving experience.