Industry Voices
Ford's February: No Ranger Sales, 34% Decrease in Broncos, Hybrid Sales Goes Up
In February, Ford's Bronco and Ranger faced challenges with a 32.4% decline in Bronco sales and no Ranger sales reported. Despite this, Ford remains optimistic, attributing the low Ranger sales to recent model shipments. Notably, the Bronco is gaining market share and has seen the highest retail sales since the UAW strike. Additionally, Ford aims to expand the Bronco's appeal beyond off-road enthusiasts. The recent premium adjustment to the Bronco's MSRP and competitive pricing compared to the Wrangler further characterize Ford's strategic positioning in the market.
By Dabbie Davis
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Mercedes-Benz Issues Recall for Almost 32,000 Vehicles Due to Faulty Fuses
Mercedes-Benz's recall, affecting vehicles produced between February 6, 2023, and November 10, 2023, stems from a faulty 80-amp fuse supplied by Intercable Automotive Solution. The recall involves models such as the C 63 S E Performance, marking the first-ever recall for this upcoming vehicle. Concerns revolve around potential malfunctions impacting critical vehicle functions, with the solution entailing the installation of properly manufactured fuses. Owners can expect mailed notifications and are encouraged to check the automaker's recall website for further action.
By Dabbie Davis
Hyundai's Georgia 'Metaplant' EV Factory Opens Sooner Than Expected
The Hyundai Motor Group is accelerating the launch of its Georgia electric car plant, with production set to start in the fourth quarter of 2024. Recognizing Hyundai Day in Georgia on February 26, 2024, signifies the company's commitment to advancing production at its inaugural dedicated EV and battery plant in the US.
By Dabbie Davis
Apple Abandons Electric Car Project, Pivots to Generative AI
Apple terminates its decade-long electric car initiative, pivoting resources towards Generative AI development. The undisclosed project, reportedly involving two thousand employees, remains unacknowledged by Apple. Personnel from the car project are expected to join the AI division, aligning with CEO Tim Cook's emphasis on advancing AI initiatives.
By Dabbie Davis
Toyota Recalls 381,000 Tacoma Pickups Over Crash Risk from Rear Axle Parts Detachment
Toyota issues a recall affecting nearly 381,000 Tacoma trucks in the US. The recall is due to potential rear axle part detachment, increasing crash risks. Owners will receive free inspections and necessary repairs starting in late April. Meanwhile, Toyota maintains its global dominance despite recall challenges, retaining its position as the most sought-after auto brand.
By Dabbie Davis
Hyundai Relies on Sonata and Elantra Sedans for US Sales Surge
Amidst rising interest rates, Hyundai is strategically adjusting its Sonata and Elantra sedans to meet evolving consumer demands. By bolstering production and monitoring market dynamics, the carmaker aims to fortify its position and cater to the growing demand for budget-friendly options in the U.S. automotive market.
By Dabbie Davis
Cadillac Escalade Faces Recall Due to Erroneous Catalytic Converter Service Parts
The recent GM emissions recall affecting certain 2022–2023 Cadillac Escalade and Escalade ESV models has raised concerns about compliance with emissions regulations due to incorrect catalytic converter components. GM's announcement outlines the process for identifying and rectifying impacted vehicles, ensuring compliance and customer reimbursement. In parallel, despite the vehicle's limited appeal to tuning companies, aftermarket enhancements, including Larte Design's tailored package for the Cadillac Escalade-V, offer owners an opportunity to personalize their vehicles and stand out. This juxtaposition highlights the unique dynamics surrounding the Cadillac Escalade, from regulatory challenges to aftermarket customization options.
By Dabbie Davis
